Israeli supermarket chain to deploy digital-free self-checkout ‘smart carts’ • NFCW

INTELLIGENT SHOPPING: The supermarket trolley provides customers with personalized offers via the large touchscreen

Customers of Machsanei Hashuk supermarkets across Israel will soon be able to select and place the items they wish to purchase in a self-service ‘smart cart’, receive personalized recommendations, product information and promotions via a screen on the shopping cart, and pay for their purchases without needing to scan them or use a checkout.

The Israeli retailer is deploying a modular system that uses a combination of multiple high-precision cameras and machine learning algorithms to identify products when they are loaded or removed from the cart and to bill the customer for their purchases before they leave the store. store.

The self-checkout system was developed by Tel Aviv-based technology provider WalkOut and can be retrofitted to existing shopping carts “without requiring major modifications from the store.”

“WalkOut’s edge computing and machine vision algorithms also reduce the need for expensive cloud servers and high bandwidth Internet support,” says WalkOut.

“This use of a single-sensor architecture and state-of-the-art computing enables retail stores to operate a much more robust and cost-effective solution.

“Through a large touchscreen display, the device also communicates with the customer to provide personalized recommendations, in-store navigation, additional product information and relevant promotions based on the buyer’s history and customer experience. location in the store. “

Machsanei Hashuk plans to roll out the system to its 62 outlets across Israel, starting next month.

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