Intelligent packaging: revolutionizing the link between manufacturers and consumers

In partnership with IoP Journal

Automating supply chains improves operational efficiency and profitability. Internet of Packaging (IoP) technologies, such as RFID, barcodes, QR codes, and digital printing, have already been understood and adopted, and are now beginning to emerge with new competitive advantages over the market. Inventory control, authenticity, security, and customer experience are just part of what the IoP has started to deliver. Learn how IoP technologies can provide information a consumer needs to know before buying a particular product, and how they can improve customer relationships and reveal data on a wide variety of concerns. Learn how these technologies deliver product authenticity, durability, and powerful customer experiences, plus measurable ROI.

Welcome and introduction
Speaker: Mark Roberti, Founder and Editor, RFID Journal

11:05 a.m.
Smart packaging technologies: RFID, QR codes and digital printing
Smart supply chains create opportunities for smart packaging. Information regarding the sustainability of companies and products is one of the benefits of the interaction between manufacturer and consumer offered by smart packaging solutions. The valuable time consumers have a product in their hands, in front of a store display or at their table, can be converted into more consumption and increased customer experience and satisfaction.

11:40 a.m.
Alcohol company uses NFC to ensure authenticity of its products
Brazilian liquor producer Roma uses Near Field Communication technology to connect shoppers to its Cachaça Roma brand and improve the customer experience. Cachaça, the national spirit of Brazil, is a distilled beverage produced exclusively in the country, and it is used to make the country’s most famous cocktail, the caipirinha. The company chose an NFC-compatible solution that would facilitate traceability and thus eliminate the risk of counterfeiting the drink, and which would provide security to consumers of the product. Find out how technology is helping Roma better understand the consumption habits of its customers.

RFID readers Sustainable development solutions
Sustainability is on the agenda for businesses and consumers today. According to market research, there has been a 22 percentage point increase during the COVID-19 pandemic in the importance of sustainability as a crucial element in shoppers’ choice of brand, which reaches now 55% of consumers. Find out how RFID has helped businesses in various industries, including food, achieve a regenerative retail economy.

12:35 p.m.
Pharmaceutical industry serializes drugs in Brazil
Brazil’s National Medicines Control System (SNCM) focuses on ensuring product authenticity, a widespread global issue in the pharmaceutical and healthcare industries. GS1 Datamatrix technology is used throughout the country following a mandate from the National Health Surveillance Agency (Anvisa). Pharmaceuticals are monitored in supply chains from manufacturing to consumption. This session will feature a discussion among several pharmaceutical companies around the world who are testing the system and intend to adopt RFID and other smart packaging technologies.

12:55 p.m.
Last word
Speaker: Mark Roberti, Founder and Editor, RFID Journal

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