Five recent developments in sustainable beauty through the APAC

1 – Smart and Green: How NFC-Enabled Packaging Can Help Beauty Brands Protect the Environment and Drive Engagement

NFC-enabled packaging can help minimize the environmental impact of product packaging, in addition to boosting engagement with consumers, says a company that recently worked with Paco Rabanne.

The brand recently unveiled a connected bottle for its Phantom men’s fragrance.

The refillable robot-shaped bottle is integrated with an NFC chip. Users can simply tap it with their smartphone and access the Phantom Universe, which is home to exclusive content such as interactive filters, personalized playlists and interactive games.

“Now it’s important that brands somehow exist in the digital space, even if their product is a physical product. They can reach out to spend time with end users. Of course, the goal is to bring what is meaningful for users because there is a lot of content available to them ”,said Giuliana Curro of electronics company STMicroelectronics, based in Geneva, Switzerland, and present worldwide, including the United States, France, Singapore and China.

2 – Eco Deo: HK’s Coconut Matter takes the first steps to achieve circularity with a new compostable paper deodorant tube

Hong Kong-based brand Coconut Matter is rolling out a new compostable paper tube for its natural deodorants in its quest to become a circular business.

Coconut Matter was founded in 2015 by Diane van Zwanenberg, who left the world of finance to develop a personal care brand as a platform for sharing sustainable values.

“Our brand is a mission-driven brand … and I have a very simple mission: to transform your bathroom into a plastic-free bathroom”said van Zwanenberg.

The company offers a line of natural personal care products, from deodorants to lip and hand balms, in plastic-free packaging.

3 – “A lot of expectations”: the New Zealand Ecostore highlights the global eco-initiatives it will undertake in 2022

The Kiwi Ecostore brand highlighted global eco-initiatives it will focus on next year, including expanding the footprint of its charging stations and reducing its reliance on water in its formulations.

Ecostore is a leading sustainable development brand that offers a range of products from skin and body care to baby and home care. The company was founded in 1993 by Malcolm and Melanie Rands and had humble beginnings as a mail order business based in an eco-village on the North Island of New Zealand.

Fast forward to today, Ecostore now operates in more than a dozen markets, including Japan, Korea, China and Singapore, in addition to its home markets of New Zealand and Australia.

Since its establishment and expansion overseas, the company has seen an increase in consumer adoption of green alternatives.

4 – Ready to fly? Leading insect-based skin oil brand Point68 sees China and Macau as potential markets

The brand behind a skin oil derived from the extract of black soldier fly larvae is looking to expand in China and Macau after its recent launch in Hong Kong.

Point68 Insect Beauty is a joint venture between American organic and clean beauty brand SIBU Sea Berry Therapy and Asian-based insect industry professional Josh Galt.

There is only one product, Youth Regenerating Face Oil, which is a luxury face oil formulated to improve skin hydration with cell healing and rejuvenation.

Galt told CosmeticsDesign-Asia: “We sold fairly well compared to our initial first year targets, both through international distributors and direct to consumer online sales. “

5 – From Tonga to the World: Feniu Aims to Elevate Tongan Beauty Rituals to the Global Stage

The Tongan-Australian founder of a skin care brand that uses coconut oil and Tongan sandalwood is on a mission to introduce T-beauty, or Tongan beauty, to a global audience.

Launched in August 2020, Feniu is an Australian skin care brand inspired by the beauty secrets and culture of the Tongan people.

Founder Mele Feniu Olivetti told CosmeticsDesign-Asia that she designed Feniu as a platform to showcase Tonga as a producer of high quality ingredients such as vanilla bean oil and coconut oil. coconut.

“Tonga is best known for producing very high quality agriculture. Never before have these been made in a cosmetic line. It is my dream to share our resources, our history, our culture and our history with the rest of the world.

About Marion Browning

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