Animoca Brands Corporation Ltd supports MADworld to defend the rights of NFT artists with Origination Platform

“We are excited about the opportunity presented by MADworld, which encourages artists and their work and enables validation and authentication of artistic content. NFTs created on the MADworld platform will give our gaming and metaverse products access to a wider range of creative assets, ”said the President of Animoca.

Animoca Brands Corporation Ltd’s partner MADworld the “Multiverse Artist Defender” has started preparations to launch its original NFT platform with the support of Animoca, a major shareholder of MADworld.

MADworld claims to reinvent the way creators develop, digitize and disseminate all forms of creative expression. The company says it is on a mission to support artists and creators who wish to use non-fungible tokens (NFTs) to effectively promote and monetize their work.

It allows artists and creators to generate NFTs that “merge physical and digital elements” by generating NFTs from live or original visual or audio content and distribute these NFTs through the MADworld platform on their own terms. artists.

Shared assets across the platform

The original MADworld NFT platform is slated to launch in Q4 2021. It is designed to give creators and artists the ability to create (generate) NFTs from their original content.

This platform allows artists to merge their physical art and collectibles with NFTs through the integration of Near Field Communication (NFC) technology. The nature of blockchain technology means that NFTs are transferable between platforms, as said platforms support the technology.

“We are thrilled with the opportunity presented by MADworld, which encourages artists and their work and enables validation and authentication of artistic content,” said Executive Chairman and Co-Founder of Animoca, Yat Sui.

“NFTs created on the MADworld platform will give our gaming and metaverse products access to a wider range of creative assets.”

Demand for NFT explodes

Market demand for NFTs has exploded this year, with NFT’s trading volume in the third quarter of 2021 reaching $ 10.67 billion, prompting more creators to seek opportunities to increase their exposure through NFTs.

MADworld ensures that creators entering the space are protected. The company is already supporting renowned artists such as veteran Marvel and DC comic book illustrators Pat Lee and Dan Fraga, who are actively providing exposure to investors in the blockchain and crypto industry.

“At the heart of MADworld are creators and art lovers. We understand that the value of creativity is often misplaced and that artists are poorly paid – we want to fix that, ”said Robert Tran, CEO of MADworld.

“The original MADworld NFT platform will sit at the intersection of creative expression, transaction and distribution in the multiverse, ensuring that value is directed to creators.

About Animoca brands

Animoca Brands is a developer of blockchain games and NFT products, offering digital property rights to internet users, gamers and creators. The company, which topped $ 1 billion in valuation earlier this year, has taken a large stake in MADworld.

By linking with metaverse projects owned by or partnered with Animoca Brands, the original MADworld NFT platform will unlock potential distribution and display opportunities for the NFTs it creates.

MADworld and Animoca Brands will work together to support, develop and operate all of MADworld’s digital platforms, including the Multiverse Artist Defender NFT Marketplace and the NFT Origination Platform.

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