First NHL team to fully unlock exclusive fan content with embedded NFC tags
FREMONT, Calif. , May 9, 2022 /PRNewswire/ — Identiv, Inc.. (NASDAQ: INVE), a global leader in digital security and identification in the Internet of Things (IoT), today announced its collaboration with collectID to enable authentication and a connected brand experience with the limited edition US NHL (National Hockey League) Nashville Predators jersey commemorating the retirement of legendary goaltender No. 35, Pekka Rinné.
The Nashville Predators are the first NHL team to fully unlock exclusive fan content with embedded NFC tags
The jerseys contain an integrated Near Field Communication (NFC) tag designed for a long-term marketing relationship with fans who can scan the tag and sign up to unlock exclusive content and offers. The tags verify the authenticity of the jersey and also enable an engaging experience for fans via the IoT, allowing them to digitally interact with the team.
The Nashville Predators are Identiv and collectID’s latest opportunity to integrate embeddable NFC tags for the life of the garment to create a memorable fan experience. The collaboration enables product authentication and verification, as well as a fan engagement experience via embeddable NFC tags for the life of the garment. “Our partnership with collectID and this activation with the Predators is an exciting statement about increasing the adoption of garment life tags,” said Amir Khoshniyati, vice president and GM Transponders, Identiv. “This is another important step in providing digital identities to physical products of all types.”
The five hundred commemorative jerseys mark the first player in franchise history to be honored with a retired jersey towering over Bridgestone Arena in “Smashville.” David UrsoSenior Vice President of Operations for the Nashville Predators and Bridgestone Arena added, “We are thrilled to partner with collectID on this jersey project. Adding this technology to Pekka Rinné retirement jersey offers us the opportunity to communicate directly with our fans in a very targeted way while offering them exclusive content. We look forward to future integrations with collectID, again providing exclusive opportunities for our fans that they can’t get anywhere else.”
Identiv has selected NFC tags with the highest level of security based on NXP NTAG 424 DNA chips. The unique antenna design and tag conversion allow for easy integration into jerseys and other apparel, and can withstand rigorous washing and drying cycles. NTAG 424 DNA NFC tags are also ideal for combating counterfeiting and verifying proof of ownership, delivering a personalized experience within every interaction and bringing brand and consumer closer through every unique digital experience.
“This collaboration with the Nashville Predators has been very meaningful, the opportunity to make the last Pekka Rine the jersey commemoration is extremely special,” said David Geisser, co-founder of collectID. “It’s more than a physical product, collectID makes it a living and evolving experience for fans. Predators can add new features, content and even vouchers to give back to loyal fans and connect them to sports icons. like Rine.”
Identity’s RFID and NFC Solutions verify identities and security in the IoT and are embedded in billions of everyday objects, including medical devices, books, toys, sportswear, perishables and pharmaceuticals. The company’s NFC, MedTech and pharma application development, authentication, anti-counterfeiting and brand protection, tracking, cold chain, detection, eco and UHF solutions allow you to create your own products, ecosystems and experiences.
For more information on Identiv’s comprehensive end-to-end portfolio, call +1 888.809.8880 or contact firstname.lastname@example.org.
Identiv, Inc. is a global leader in digitally securing the physical world. Identiv’s platform encompasses RFID and NFC, cybersecurity, and the full spectrum of physical access, video, and audio security. Identiv is a publicly traded company and its common stock trades on the NASDAQ Stock Market LLC in the United States under the symbol “INVE”. For more information, visit identiv.com.
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