There are editorial projects that have to publish a lot to emerge
Others, on the other hand, need to slow down. Not immediately, maybe after a while. I, for example, after years and years of frenetic publications, I decided to slow down. And look a bit ‘what happened!
Increasing blog visits is one of the points of the strategy put in place by a blogger. True, this is not the goal to be achieved. We are here to earn online , and to achieve concrete goals . Not always everything fits together.
But it is true that somewhere you will have to start and that the visits are always a good thermometer to measure the good health of the website. On the other hand when you fear a penalty what do you do? Go see if there has been a collapse of the visits.
On My Social Web I had no such problems, and I maintained an enviable rhythm: one article a day with an average of 2,000 visits per day . Sometimes more, sometimes less. Then suddenly I said: why not increase the visibility of the site?
Starting situation: premise
The topics of the post
- Starting situation: premise
- Wide arguments, reduced rhythm
- Complete contents, dense, rich
- Updating old articles
- Management of static contents
- SEO optimization and structure
- And have you earned enough?
In the past my blog (My Social Web) maintained an enviable pace. I wrote a post every 24 hours walking towards concrete objectives , but often without real SEO optimization.
Over time I started working in SEO copywriting, always trying to intersperse various types of tutorials. A year ago this was precisely the situation: full awareness of the needs and possibilities of writing an article in an SEO perspective .
In addition, I added articles of opinion, always useful for general equilibrium. In a good editorial calendar this passage is decisive: it can make the difference. For other articles, however, there must be the topic that intercepts the audience on the search engine.
Just as the good activity of inbound marketing suggests. But opinion articles are perfect for creating loyalty and lasting ties with those who read you.
The blog sessions within a year.
Then you add a spontaneous and natural earning link activity. No type of strategy to acquire links differently from a coherent content marketing activity based on the gift of skills and useful content. So how did this increase in visits happen? The graph shows the progress of the My Social Web sessions: this is what I have done in recent months to achieve these results.
To read: how to open a blog and make money
Wide arguments, reduced rhythm
The first change I made to the editorial plan : I eliminated the useless activities and the articles that would have no future. I filed what would have created conflict with the texts already on the blog . This is a typical mistake of bloggers: for craving and the desire to go online, conflicts with existing posts are created.
Of course, it’s not a problem if two articles share part of a topic and intersect. But the junction is this: why to force another article with information similar to an already present online? Better to update the one already on the net.
So, I decreased content by going from 5 to 2 articles a week. Coming out of the vertical themes of blogging and writing.
Also I have crossed topic based on general usefulness for those who work online. I studied the topic thoroughly and hypothesized dense, information-rich articles.
And able to embrace not a single keyword but dozens of correlations. Even more. In the diagram on the side you can see the data of the 6 posts that bring the most traffic.
This was possible by creating a good structure and working with tools like Answer The Public , Semrush and Ubersuggest. For more information, read the next paragraph.
Complete contents, dense, rich
So, I started to reduce the publications thinking about content with a higher volume of traffic and more generic topics but still useful to bloggers . But how are these articles that I started using to intercept so much traffic?
Simple structure, based on a generous topic with a good amount related: the most important in terms of traffic and correlation become H2, and in turn are studied in order to understand what are the issues to be addressed in H3 .
Obviously if they are necessary. To do this I have used several SEO tools but in any case never miss a good attention to Google meta tags , such as title and meta description, SEO friendly URLs , H1 tags and SEO optimization of images.
All this with relative lightening with the tools to reduce the weight of the photos. In addition I have given an eye to the always useful readability of texts online .
Some old articles have been deleted, but I usually try not to remove items and to limit actions that involve redirects or important changes to the structure. If you do not know what you are doing, you risk removing important pieces and this is also true for you: do not delete pages or change permalinks without clearing the situation. The risk is to make messes.
Updating old articles
A central theme. I found that most of the content was not traffic. But zero own. As a result I started a titanic program to update my 2,000 and more articles: every week I publish 2 unpublished posts, and in the off days I dedicate myself to updating an old content. The checklist I follow:
- Is it already positioned with some keywords that I can reinforce?
- Are the images adequate? Should they be changed?
- Is loading time adequately low?
- Internal links: have you entered the appropriate resources for the user?
- Outgoing connections: are they necessary? And do they work?
Important aspect: improve the text. I add the internal menu , a division into headers and extra news that I did not have in the past. In addition, I remove what is no longer needed. Do you want to deepen this theme? Read my guide to update old content .
And remember that not everything is hidden behind the ability to write an article a day . As you can clearly see from this graphic of Hubspot , most of the contacts come thanks to the presence and optimization of old content.
Management of static contents
In addition to posts, I have updated most of the static pages . For example I had a banner sales service that I did not use anymore, and that I turned into a generic section dedicated to advertising . This happened after the theme change on December 7th, a date that coincides with the transition from HTTP to HTTPS: immediately afterwards there was a small drop but then only great satisfactions.
SEO optimization and structure
With the change of the theme I reasoned on the usability of the blog and reasoning in strategic terms: the navigation menu and the home page must be two elements to be used to achieve what you need. So I put in the foreground:
- Service pages (who I am, contacts …).
- Conversion Landing page.
- Pillar article and guides.
Another decisive aspect for the optimization of the structure: I started to optimize taxonomies . I worked on the on-page SEO of the categories , improving title tags and meta description, inserting the unique text immediately after the H1 tag .
The tags have undergone a different treatment. In the past they were noindex, hidden from the attention of Google . Then I started to optimize the most interesting pages, those that corresponded to potential user searches, and then bring them to index. You can see the results above. The superfluous ones have been canceled.